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ECOM BRANDIERS JOURNAL
Amazon PPC Blog & Guides
Practical Amazon PPC guides for sellers reviewing advertising metrics, campaign targeting and bidding. Each article links to official sources and explains how to apply the ideas in the context of your products and margins.
Start with the question you need to answer
- What ACoS or ROAS target fits my margins?
- When should I use automatic or manual targeting?
- Which Amazon PPC bidding strategy should I test?
Need help reviewing your account? Explore our Amazon PPC management services or review the advertising case-study evidence.
Amazon PPC Bidding: Down Only, Up and Down, or Fixed?
Compare three Sponsored Products bidding approaches and build a controlled test before changing your bids.
Amazon Sponsored Products: Automatic vs Manual Targeting
Learn how automatic discovery, manual targets and negative targeting fit into a structured PPC review.
Amazon ACoS vs ROAS: Set a Target That Fits Your Margins
Understand ACoS, ROAS and break-even advertising targets with a worked margin example.