: New Product Launch Success
Overview
A private-label client approached us with a new product idea but limited experience in launching on Amazon’s EU marketplace. The primary goal was to establish strong initial visibility, generate early traction, and achieve a profitable rank within the first 60 days of launch.
Strategy & Execution
Our approach began with in-depth keyword research using Helium 10 and Amazon Brand Analytics to identify untapped opportunities in a mid-competition niche. We developed SEO-optimized titles, bullet points, and descriptions to capture both algorithmic and human attention.
High-impact lifestyle and infographic images were designed to highlight value propositions and differentiate the brand visually. Simultaneously, we deployed influencer-backed campaigns across Instagram and TikTok to build early awareness and trust before the product even launched.
A structured PPC strategy was implemented immediately after launch, combining auto and manual campaigns with precise bid optimization. Daily performance tracking ensured smooth ACoS control and consistent conversion growth.
Results
âś… Achieved top-seller rank in the main category within 60 days
✅ Generated €25K+ in first-month revenue
âś… Maintained ACoS under 22% despite aggressive keyword scaling
âś… Secured over 180 five-star reviews organically within the first quarter
âś… Built a strong brand presence leading to repeat customers and cross-sales
Conclusion
Through a strategic combination of keyword optimization, compelling visuals, influencer marketing, and data-driven PPC, the product not only met but exceeded the client’s expectations — turning a new listing into a sustainable revenue source within just two months.