Overview
A client managing multiple Amazon EU marketplaces was facing high ad spend and inconsistent ROI. The objective was to optimize advertising efficiency, reduce unnecessary costs, and achieve a balance between growth and profitability.
Strategy & Execution
We analyzed all PPC campaigns to identify keyword overlap, inefficient bids, and underperforming placements. Campaigns were restructured by match type, targeting intent, and profitability segment to isolate high-performing terms.
Through automated bidding tools and negative keyword filtering, we improved ad precision while scaling the most profitable keywords. Continuous A/B testing of creatives and ad copy enhanced CTR and conversion rates across multiple EU stores.
Regular performance reviews ensured that every euro spent contributed directly to measurable growth.
Results
✅ +45% improvement in ROI across all EU marketplaces
✅ -32% reduction in ad spend through refined bid strategies
✅ Higher conversion rates and improved CTR on top listings
✅ Steadier month-over-month sales performance
Conclusion
By restructuring PPC campaigns and refining keyword strategies, the client achieved stronger profitability and sustained growth — transforming their ad account into a lean, results-driven sales engine.